Do you feel crushed by plastic?

Does it make sense to replace plastics to reduce waste?

Not a chance!
It is common to watch photos and videos where the environment is overwhelmed by mountains of plastic. Seas, landfills, even roads. This has led us to believe (wrongly of course), that plastic is the main contributor to the messy accumulation of urban solid waste.
The truth is quite the opposite: the use of plastics has significantly reduced the overall volume of urban solid waste.

Specific research (Franklin Associates, according to Chris DeArmitt) considered a number of plastic categories and objects and measured their mass, in order to find out how much they affect municipal waste.

The 6 categories analysed are:

-Caps and closures
-Drink packaging
-Stretch and shrink films
-Bags
-Other rigid or flexible packaging

All these products accounted for 14.4 million tonnes of plastic packaging use.
Now let us ask ourselves: how many tonnes of waste would we have by replacing these plastic items with alternative materials?
Answer: 64 MILLION TONS.
Yes, that's right: from 14.4 million tonnes of plastic to 64 million tonnes of other materials.

Before replacing plastic, let us ask ourselves if we have a better alternative.

Regarding the fact that neither plastic nor anything else should be disposed of in the street or in the sea, we don't even want to talk about it.

Flexible packaging: technology in evolution towards sustainability

Research developments in the packaging sector are very rapid, and all oriented towards products with a lower impact on the environment and resources.
Our development moves in the direction, now also shared by regulations, of decreasing thicknesses (with consequent reduction of weight and therefore of emissions in transport, but also of the use of raw materials).

Let's move together towards a sustainable perspective.